What we're building in Focus over the next four months.

"Record everything" is the wrong answer for most regulated industries — it creates storage problems and consent ones. "Record nothing automatically" is the wrong answer for compliance. Rules let you draw the line exactly where you want it, by role, by content, by context. Built directly into the Teams compliance bot and our SIP capture, so the same rule applies wherever the call lands.

As voice AI moved from experimental to essential infrastructure, the Aiphoria identity no longer reflected what we'd become. The rebrand to Subphonic draws on Chladni figures — the physical patterns formed when sound passes through a surface. The same frequency always creates the same pattern, and that's what we do: find structure inside millions of conversations. The new visual system carries that idea across every product surface.

Custom analyses today need an engineer and a week. Studio gets that down to an afternoon for anyone with a goal of what they want to find — and lets them iterate on the analysis the same day they hear something on a call. Start finding that hidden data using your data.

Audio alone misses half the conversation. A demo with three customers, a shared spreadsheet, and four objections raised over slides is no longer a transcript guessing game. Compliance teams get the full record they're legally required to keep; QA gets the context they've been asking for.

A forwarded call breaks the implicit "who is on this recording" assumption that almost every compliance regime is built on. For FCA-regulated trade voice, the registered party is supposed to be the one taking the call — if it's been forwarded to a colleague who isn't authorised to advise on that product, you have a problem you need to see, not one you discover six months later in audit. Same story under MiFID II, Dodd-Frank, and HIPAA's chain-of-custody requirements: knowing the actual speaker is the actual speaker is the point. Focus now makes "this was forwarded" a first-class fact in the record rather than something you'd have to reconstruct from telephony logs after the event.

Focus already shows you the single call that went wrong. Team Insights shows you the pattern across every call with grounded examples and direct referances back to "The why". Built on Analysis Studio, so anything you build there flows through automatically — no second configuration step.

Most QA dashboards count things and stop there. Matrix tells you whether the difference between Region A and Region B is real or whether you're chasing a coin flip. The first conversational analytics tool a true stats-literate operations team will want to use.

Conversation data and productivity data have lived in separate silos for a decade. Connecting them means a head of sales can see "calls coached this week" next to "hours worked this week" and decide whether the team needs another standup or an early Friday. Built on Microsoft's certified compliance recording APIs — no scraping, no shadow IT.